Eden Motor Group has opened a new Mazda dealership in Reading, Berkshire.
The site is adjacent to Eden’s existing Hyundai dealership in Rose Kiln Lane, bringing the number of Eden dealerships across Southern England to 24 and representing seven brands.
It is the first time the brand has been represented in Reading itself for over a decade, and the seven-car showroom features a Wi-Fi bar, full-size disabled facilities and a waiting area with two 50-inch screens.
Eden operations director, James Kurd, said: “Eden has had a long and successful relationship with Mazda through our sites in Basingstoke and Taunton, so extending this to Reading where we’re already an established name was both a great move for Eden and a great move for Mazda.
“With Vauxhall and Hyundai already represented by Eden in the town, Mazda was the perfect fit for our portfolio.
“We’re absolutely delighted to further represent the brand as it continues to diversify and evolve, especially with its electric models.
“We have already welcomed hundreds of customers from Reading and the surrounding areas into our new showroom to demonstrate all that Eden Mazda has to offer.”
Eden Automotive is ranked 57 in the Motor Trader Top 200 with annual turnover of £290.1m.
